Legal Marketing Assoc. Midwest Regional Conference June 18-19 2019 Detroit Sheenika Gandhi is one of the few legal marketers who is also a licensed attorney, and she uses her legal training to inform her role as Director of Marketing and Business Development at Payne & Fears LLP . For marketers who haven’t gone to law school, Sheenika shared her tips on learning more about the law and communicating with attorneys on the Law Firm Marketing Catalyst podcast , hosted by Sharon Berman . Read the transcript below.

Sharon: Welcome to the Law Firm Marketing Catalyst podcast. Today, my guest is Sheenika Gandhi, Director of Marketing and Business Development at the seven-office law firm Payne & Fears, headquartered in Orange County, California. She’s a licensed California attorney and entered legal marketing through the door of digital marketing. Sheenika, thanks so much for being here.

Sheenika: Thank you for having me. I’m happy to be here.

Sharon: We’re glad to have you. You have an unusual career path in that you’re a legal marketer who is also an attorney, and you not only went to law school, but also passed the bar and are licensed. Can you tell us about your career path and how you segued from the idea of practicing law to becoming a legal marketer?

Sheenika: I was an undergrad student studying business and international relations, and I always wanted to go to law school. I wasn’t good at math and I didn’t want to be a doctor, and I decided to venture on to law school. I loved reading and writing, but I lost quite a few internships and I just wasn’t feeling it, but I didn’t want to give up on law school. So, I finished. I still loved learning about the law.

When I graduated and took the bar exam—of course, you have to wait three months until you get the exam results—I ended up finding a role at Knobbe Martens. They had an opening for a business development coordinator role to help them launch their website. I had some background in technology. I had an […]

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